The rising demand for healthy food and beverages is expected to propel the growth of the adaptogens market, according to a recent report from the Business Research Company. Adaptogens help the body respond to stress, anxiety, fatigue and overall wellbeing. For instance, in October 2020, according to a 2020 Food & Health Survey by the International Food Information Council, in the U.S., 54 percent of all consumers, and 63 percent of those aged over 50, care more about the healthfulness of their food and beverage options in 2020 than they did in 2010, thinking more about healthiness than taste and price.

Furthermore, 28 percent of Americans ate more protein from plant sources in 2020 than in 2019. 24 percent ate more plant-based dairy, and 17 percent ate more plant-based meat alternatives. 74 percent of Americans were trying to limit sugar intake in 2020, compared to 80 percent in 2019. In addition, according to the American multinational food processing and commodities trading corporation ADM, during the pandemic, 18 percent of Americans bought their first plant-based protein products, and 51 percent of people were looking to adopt products that help them maintain a healthy weight.

The global adaptogens market size is expected to grow from $8.95 billion in 2021 to $9.71 billion in 2022 at a compound annual growth rate (CAGR) of 8.40 percent. The global adaptogens market growth is expected to reach $13.49 billion in 2026 at a CAGR of 8.57 percent.

The adaptogen drink is gaining popularity in the adaptogens market trends. Adaptogen drink is a beverage made with adaptogens, which are all-natural botanical ingredients with healing properties. Adaptogen drink is made like a regular drink with whole fruit juices, organic adaptogens and aromatherapeutic superfoods. As per the adaptogens market forecast, key companies are focusing on developing and offering adaptogen drinks to attract customers, increase business and gain a competitive edge in the market by leveraging all the benefits of adaptogens.

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